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Strategic design. Creative spark.

Strategic design. Creative spark.

Andy VandenHeuvel — blending innovation, service design, and brand building.

Andy VandenHeuvel — blending innovation, service design, and brand building.

Case Studies

Case Studies

Editorial stories of transformation, creativity, and clever pivots.

Reimagining Guest Experience: AI-Powered Service Design for Global Hospitality

Oct 12, 2023

Designing Scalable AI Strategy: From Vision to Implementation

Feb 28, 2024

Pint Maps: Brewing Community with Every Pint

Jun 17, 2023

Bay Creative: Coastal Spirit, Boutique Designs

Apr 9, 2024

Now / Studio

I’m currently helping travel & hospitality brands reinvent guest experience and launching design-led experiments in AI. My studio operates as a living lab—where smart strategy, cheeky ideas, and wild collaboration fuel every project.

Curious about working together or riffing on something new? If it touches innovation, brand, or service design—let’s talk. No brief is too bold.

Pint Maps.

Pint Maps

Pint Maps

Track & rate the world’s best pints. Born from passion, brewed with wit.

Track & rate the world’s best pints. Born from passion, brewed with wit.

Track & rate the world’s best pints. Born from passion, brewed with wit.

Bay Creative.

Coastal-inspired merch line. Playful design, thoughtful detail, windswept ambition.

Let’s collaborate.

Let’s collaborate.

Big idea? Smart partnership? Drop a note below.

Big idea? Smart partnership? Drop a note below.

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Case Studies

Pint Maps

Bay Creative

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